The Selling Process:
Confidentiality: Throughout the selling process,
all information you provide is kept confidential. Only appropriate details
will be released as necessary, and all parties receiving information
will pledge to protect its confidentiality. Unless otherwise agreed upon,
no one will be given your name or other identifying information without
your specific consent.
Introduction: We must meet and learn about each other to decide if we
should work together to sell your business. What are your goals? Why
do you want to sell? Is now the right time? What are the strengths and
weaknesses of the business? Who are the principals? Why use the Colorado
Business Exchange?
Valuation: We help you complete
a Confidential Valuation Profile and forward it to an independent appraisal
company, who will render an opinion
of Fair Market Value. Additionally, this process reveals the questions
and concerns of prospective buyers. Taking time to address these concerns
during the appraisal process helps us prepare appropriate responses to
their inevitable questions. See also: BUSINESS
APPRAISALS
Decision: Once the appraisal process
is complete and we have the final report, you are ready to make a decision.
What is best for you and your
family… your value of owning and operating the business, or its
Fair Market Value in cash? This may be one of the most important decisions
of your life. Please, take your time and consider your options carefully.
If you choose the cash, we need to decide on the terms of a listing agreement
and an asking price. See also: SELLER HOME PAGE
Preparation: Colorado Business Exchange prepares an Offering Memorandum
(OM) and a Confidential Business Review (CBR). The OM is public information
designed to entice prospects to inquire about a business like yours.
The OM provides basic financial information and a brief confidential
description of the business. The CBR confidentially presents most of
the information a prospect needs to make an offer, including an organization
chart, key employee positions, customer demographics, product/service
lines, list of furniture, fixtures and equipment, real estate or lease
information, marketing information, photos if appropriate, etc. The CBR
is distributed to qualified prospects only!
Marketing: We review buyer databases and contact appropriate prospects.
Target buyer markets. Decide on appropriate media. Offer significant
fees to outside brokerage firms for buyer referrals. Generate buyer interest
by using the OM in mass media and internet advertising, obtaining broker
referrals, and marketing directly to targeted individuals and groups.
Qualification: Colorado Business
Exchange works with buyer prospects to understand their financial capability,
cash needs, abilities and desires.
If the prospect has genuine interest, the financial capability, and has
agreed to the terms of our Confidentiality Agreement, they will receive
a CBR. We discuss the CBR with the prospect, explore scenarios that show
the prospect as successful in your company, help the prospect see the
value of your company, and assess the prospect’s intention to make
a reasonable offer.
Meeting: You meet qualified prospects only! Prospects will likely ask
pointed and probing questions about your business, your motivations,
your opinions, your expectations etc. You have the opportunity to inquire
of the prospect as well, their experience, credibility, motivations,
etc. An important purpose of the meeting is for you and the prospect
to develop the rapport needed to achieve a successful transition.
Contracting: We help the prospect write a CONTRACT TO BUY AND SELL A
BUSINESS. If accepted this becomes a binding contract between buyer and
seller. Our attorney has prepared this contract form. Many of its provisions
are lifted directly from the Colorado Real Estate Commission approved
form: CBS 2-7-04, CONTRACT TO BUYAND SELL REAL ESTATE (COMMERCIAL).
Negotiation: If buyer’s
initial offer is not acceptable, we act as a mediator to facilitate an
acceptable agreement. To be successful,
the transaction must work for both buyer and seller, so we assist each
party in understanding the legitimate positions and concerns of the other.
As transaction brokers, the Colorado Business Exchange does not advocate
for either party. However, we have an obligation to the parties, as well
as financial incentive, to help you reach an acceptable contract.
Due-diligence: When negotiating
the CONTRACT TO BUY AND SELL A BUSINESS, the buyer relied on your good
faith statements regarding the business. In Due-diligence, they have
the opportunity to verify the accuracy of those statements. The buyer
may audit the business records such as cash register receipts, bank statements,
ledgers, tax returns, payroll records, leases, equipment maintenance
records, etc. Additionally, there will be several contingencies that
must be removed or the Contract will be void. If the buyer is not confident
that the business is performing as represented in the Presentation and
Meetings or if a contingency is not addressed to their satisfaction,
they might not remove the contingencies voiding the contract. If the
contingencies are addressed appropriately, they should remove the contingencies
and proceed to closing. The Colorado Business Exchange works with both
buyer and seller to facilitate this process.
Financing: The Colorado Business Exchange maintains a relationship
with several local and national lenders. We understand the difficulties
in
obtaining conventional or SBA loans for the purchase of a business.
We will assist the buyer in choosing an appropriate lender. Once
the buyer
has chosen a lender, we work with the buyer and lender to facilitate
the flow of information keeping things on course to closing.
Documentation: Once all contingencies are removed, buyer and seller
must authorize the engagement of a closing attorney. Colorado Business
Exchange
works with the closing attorney to prepare all the necessary searches,
reports, escrows, and documents for closing. These will be distributed
well in advance of closing for buyer and seller to review with their
respective advisors and make comments. Documents will be amended as
necessary and redistributed for final review.
Inventory: If necessary, a physical inventory is conducted as agreed
by buyer and seller. The closing documents are amended to reflect the
exact inventory amount being transferred.
Closing: Formal execution
of all documents to complete the transaction. Title to the business
changes hands. Buyer brings certified funds to
be deposited into the closing attorney’s trust account. The closing
attorney distributes those funds as appropriate. Closing marks the
end of the transfer and the beginning of the transition. Congratulations
are in order!
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